A brand building house launching startups and growing established brands.
Hi! We’re Sophie Wedd Design, a tight knit constellation of creatives, with 360° capabilities and a people-centered approach to branding and design.
We partner with our clients to help them launch, transform, and grow their brands. We build, reimagine, and expand brand worlds.
To do this, we listen closely, deliver strategic insights, build standout brands, and activate them through stellar creative.
FEATURED WORK
OUR Capabilities
We partner with you from idea through launch. We move your brand forward through strategy, design, storytelling, and execution.
Research
Brand Strategy
Brand Architecture
Brand & Product Naming
Tone of Voice
Brand Identity
Copy & Storytelling
Packaging Systems
Print Design
Signage & Environmental
UX & Web Design/Build
Art Direction & Production
Social & Content Strategy
Content Creation
Email Campaigns
Digital Ads
Retail & Product Expansion
Special Projects
OUR Process
First, we gather information, listen closely, and immerse ourselves in your brand.
Next, we deliver expert strategic insights, defining a strong foundation to build on.
Then, we build from scratch, expand, or reimagine your brand.
Last, we activate your brand or product across touchpoints, through print & digital collateral, art direction, campaigns, you name it.
OUR Team
We’re a women-owned business (WBE certified) based in the Hudson Valley and led by founder and creative director Sophie Wedd.
After graduating from Pratt Institute in 2013, Sophie returned to the Hudson Valley and launched her business. She’s been working as a creative director and building brands ever since.
Sophie works with a small core team of trusted creatives and vendors on a project-by-project basis. This keeps things nimble and flexible, allowing us to champion the small businesses, organizations, and early-stage startups we’re so passionate about.
We offer you close partnership and an approachable investment, for top-tier work and the capabilities of a multi-disciplinary agency or in-house creative team.
SOPHIE WEDD
Founder & Creative Director
MARY WEDD
Brand Strategist & Designer
NATALIE URBAN
Brand Strategist & Designer
DEBRA GITTERMAN
Copywriter & Web Developer
BRANDON GAMM
Web Designer & Developer
OUR VALUES
Client Press
CLIENT LOVE <3
“It was so great working with Sophie, and we will be coming to you again with more projects. Thanks for being so easy and flexible to work with!”
“I had the pleasure of working with Sophie and her team to develop an updated aesthetic that reflects Ritualist’s vibrant, modern vibe, so that the brand’s look & feel matches the joyful energy of our storefront. This was such a fun journey, and I’m so happy with our magical new image.”
“Your stunning packaging design—it’s clean, the art is beautiful, and we feel you totally nailed our vibe.”
“It was a time to celebrate & plan the future of our farm & store. The first thing we did, was reach out to the team over at SWD and hire their phenomenal brains (and hands!) to create a whole new look for our business. We love it!”
“People are constantly telling us its the best therapist website they’ve seen. It’s simple, easy to navigate and most importantly, its totally us.”
“Your partnership has been deeply valuable. And you are a pleasure to work with. Your vision and insight have been so helpful!”